website design
Designed and maintained website using WordPress https://www.alzheimersla.org/
analysis
Utilized Google Analytics, Constant Contact data, ChatGPT and Excel to analyze website and email effectiveness
ad buys
Managed and produced ads; the best ROI for ad spends was a print + eblast combination purchase from smaller local papers, and eblast-only for larger, more expensive publishers
processes
• Improved workflow by creating an online Creative Brief form that auto-populated the submissions into our Trello calendar
• Created branded templates in Canva for staff
Designed and/or handled the printing of a variety of projects
email marketing
Planned, edited and designed marketing emails Example email
grant management
Managed the marketing portion of grant budgets, including creating marketing plan
campaigns
Managed and produced ads for an annual $1 million pro-bono ad campaign with Zenith Media
training & writing
• Trained staff on software and policies
• Helped write press releases and marketing copy
social media
Helped create graphics for social media, and uploaded posts when the manager was out of office